Promoting a culture of equity and inclusion in our external communication is just as important as embedding it within an organisation. This is particularly crucial in the financial sector, where understanding the unique characteristics, challenges, and needs of each audience group is key to building trust, credibility, and long-term client relationships.

Inclusive communication of financial concepts, products, and services plays a central role in achieving these goals. That’s why this training program has been designed to equip individuals involved in informing or promoting financial offerings with the knowledge and skills to communicate in ways that take into account:

• differences in financial literacy and confidence

• limited proficiency in the Greek language

• communication needs based on age or sensory disabilities

This approach to sales and customer service not only strengthens corporate responsibility and brand reputation, but also improves business outcomes—by delivering more targeted, relevant solutions that meet real-world needs.